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Creative Campaigns


leave your audience wanting more

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Creative Campaigns


leave your audience wanting more

Swoll empire

fitness apparel

http://swollempire.com/

THE BRAND:  Swoll Empire is a fitness apparel company that focuses on providing Superior Quality Apparel . It's all about Mind, Body, and Swoll. 

OUR GOAL: The goal of this campaign was to promote the newest line of fitness apparel products.

BRANDED CONTENT (ONGOING)

  • 2x  Full Motivational Videos
  • 5x  30-60 second social media videos
  • 5x Photoshoots with fitness models/ bodybuilders

We Are Royalty (w.A.R)

fitness apparel

THE BRAND:  We Are Royalty or W.A.R is a fitness apparel and lifestyle brand located in San Diego. WAR creates fashionable fitness apparel for men and women and stresses to its clients that it is possible to look and feel like royalty while getting in the best shape of your life. 

OUR GOAL: Together with the brand we created a campaign to combine the brand with Bodybuilders and everyday gym goers to show that going to the gym is almost like going to WAR.

BRANDED CONTENT:

  • 2x  Full 5 Minute "Day in the life" videos
  • 8x  15 second social media videos
  • 2x Photoshoots in the Gym
  • 1x Studio Photoshoot

Kappa Alpha Psi, Delta Epsilon Chapter

Fraternity at San Diego State

THE BRAND:  The Delta Epsilon Chapter of Kappa Alpha Psi is one of the most well known fraternities in Southern California. Aside from community service and philanthropies that serve the greater San Diego community they are known for their Yearly Events, Kappa Homekoming and Kappa Toga. Together these events bring out people from all over california and near by states.

OUR GOAL: To create promotional content that would spark interest and the events in the form of commercials, social media videos, Pictures and graphic flyers for print and social media.

BRANDED CONTENT:

  • 2x  Full Promotional Videos
  • 2x  Instagram Formatted Social Media Videos
  • 1x  Photoshoot on campus
  • 2x  Event Flyers
  • 1x  Website Design for events and ticket sales
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Defining Your Brand Is a Journey, and we are your guide.


Defining Your Brand Is a Journey, and we are your guide.


El Direktor Productions has teamed up with Die Free Studios Creative Agency to start a Full Service Creative Content Agency that aims to assist brands in telling their story and creating a unique identity that will stand out against the competition. 

Let Us Tell Your Story The Right Way 
CLick Here to View Our Creative Process

 

Brand Content Creation

We produce content for your brand in the form of photography, promotional videos, commercials, music videos, graphic artwork, website design, and social media content.

 

Social Media Management

Aside from developing content for you social media we also assist your brand in defining social media goals, creating a consistent posting schedule across all platforms and ensuring that your brand reaches its target audience. 

Creative Campaigns

An innovative campaign is critical to any brand's marketing. We can develop and execute a campaign that tells your target audience all about your brand and leave them wanting more.

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DON'T JUST GAIN CLIENTS, CREATE FANS


A LOOK AT OUR creative PROCESS

DON'T JUST GAIN CLIENTS, CREATE FANS


A LOOK AT OUR creative PROCESS

1. The Meeting

This is where the magic really happens. In this fun filled energetic meeting we get to know your brand and the message you would like to get across to your target audience. Together we determine what branded content is needed to increase your brand's exposure

2. Pre-Production

This is where our team gets together and looks at all the pieces of the puzzle. Here we figure out shooting dates, script, cast actors and models, determine locations and make sure that everything is ready for the various shoots

3. Production

"Lights, Camera, Action!" This is our favorite part. Whether it is a photoshoot or video shoot this is the step when we begin to bring to life all the ideas discussed in the original meeting. 

4. Post Production

Here is when the real work begins. This is the lengthiest part of the process, but it is also the most important. We edit all the content to perfection and make sure that it tells the story your brand aims to get across to your audience. Once everything is said and done we send it to you for approval and make any necessary adjustments.

5. delivery

Once we get your stamp of approval we create the final versions of all the content and make sure that your logo and brand name is all over it! Then we format the content for each platform. 

6. promotion

If you don't already have a marketing department that's O.K. because we love marketing too.  Here we develop a plan of when to release all the new content  to ensure maximum exposure and brand recognition across all of your brands platforms. Effective promotion is when everyday people become not only clients but raving fans!